Section : Conference Notes

Social media in Dermatology

Milestones in invention of e-technologies

  • 1971 – Email
  • 1985 – AOL
  • 1993 – www (internet)
  • 1998 – Google
  • 2001 – Wikipedia
  • 2004 – Facebook
  • 2005 – Youtube
  • 2006 – Twitter
  • 2007 – Iphone
  • 2010 – Ipad

All technologies have evolved and they are being used with different frequencies – for example today emails are used many times a day but no one used them in 1971.

  • In 2014 Social media (like facebook) allows to make this more than ever before:
  1. communicate
  2. influence
  3. teach
  4. learn
  5. recruit
  6. make a difference

 

  • However, there are things to be aware of when using social media:
  1. don’t practice medicine online
  2. frontier blurred between “public vs private”
  3. posterity: everything posted can be there forever.
  4. “mom rule”: would you like your mom to do it

Number of people in social media (in billions)

  • Facebook 1.2
  • Youtube 1
  • Google+ 0.34
  • Linkedin 0.26
  • Twitter 0.19
  • Dropbox 0.10
  • Pinterest 0.07

On Facebook

  • Interactions for medical journals (in thousands of people (k))
  1. NEJM 25.2 k
  2. Science 15k
  3. JAMA 2.5 k
  • Dermatology Page/Group interactions (in number of people)
  1. Dermatology News Daily 2700
  2. AAD 778
  3. JAAD 394
  4. JAMA Dermatology 133
  5. JID 23
  • Comparing dermatology journals according to their presence in social media
  1. JAAD is on Facebook
  2. JID is on Facebook, Twitter, a podcast, and a blog

And yet the JAAD achieves the highest ranking. It is more a question of commitment to a social media (with all its characteristic features) than being on all the social media.

Contributors

Dr Christophe Hsu – dermatologist. Geneva, Switzerland

Source of information: 2014 (03) – Dellavalle RP, The benefits of being social: Doctor sites. 72nd AAD (American Academy of Dermatology) Annual Meeting (Denver, CO, United States of America)